Tata Play brings another sought after offering – Tata Play Superhit Serials. Seeped in nostalgia, this new Value-Added Service will bring back the legendary shows of 2000s for the subscribers. Powered by Star Plus, the service will feature the reruns of the channel’s most popular shows that touched the hearts of millions and still holds a strong cult following. The demand for such shows is considerable since they are no longer available on any TV hannel.Commenting on the launch, Tata Play’s Chief Commercial and Content Officer, PallaviPuri, said, “Our research revealed a significant demand for beloved classic shows. With a sizeable audience reminiscing about iconic properties like Kasautii, Kahaani, etc., we recognised the need to revisit and curate these groundbreaking programs that till date enjoys a strong resonance in the minds of the viewers. We collaborated with Star Plus to revitalize these gems and bring their timeless appeal back to families in the form of Tata Play Superhit Serials.”