Myntra unveiled the highly anticipated dates of its Big Fashion Festival (BFF).Commence from on 26th September 2024 Onwards, this edition sees BoAt as its title sponsor. The festival will feature a whopping approx 3.4 million styles, marking a 47% increase from its previous edition. The event will see participation from more than 9700+ leading brands across domestic, international and homegrown; customers will be spoilt for choices with an array of products across categories. Speaking on the BFF, NehaWali, Senior Director, Revenue and Growth, Myntra said, “This edition of Big Fashion Festival is not just about shopping; it’s about redefining the festive fashion experience for our customers. With an unparalleled array of styles and value-driven propositions, we are committed to offering trend-first fashion, beauty and lifestyle to millions of Indians celebrating the diverse range of festivals all over the country. Myntra’s cutting-edge tech and differentiated services, in addition to our selection from international, domestic and homegrown brands are sure to make the shopping experience truly seamless and enjoyable.”This year’s festival is filled with innovative deals that will provide great value to customers. Additionally,the Big Fashion Festival will have ‘Brand Of The Day’ with special deals, allowing customers to access selections from their favorite brands at never-before value. One of the most value-driven deals is ‘Buy 1 Get 4’, an unparalleled opportunity for customers to shop to their heart’s content and refresh their wardrobes for the festive season.