India: To commemorate its 19th birthday, Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has announced Myntra Birthday Blast (MBB). The event will go live from February 28, with Myntra Insider customers getting early access 24 hours early, starting February 27. With irresistible offers, this edition brings together an expansive selection of over 6 million styles from 20,000+ international and made-in-India brands across fashion, beauty, and lifestyle categories.

Speaking on the third edition of Myntra Birthday Blast, Ritesh Mishra, Head of Category and Revenue, Myntra, said, “Myntra Birthday Blast continues to be a special event for us to celebrate our journey with millions of customers across the country. As Myntra celebrates 19 years, we are incredibly grateful for the love of our customers and the trust of thousands of brand partners, which have played a pivotal role in redefining the fashion landscape in the country.  As we continue to set new benchmarks in the e-commerce paradigm, our focus remains on scaling excellence and setting the new standards for how the modern customer experiences fashion, beauty, and lifestyle shopping.”

Category trends & demand forecast- The categories expected to see traction in this edition include Men’s and Women’s Ethnic Wear, Beauty and Personal Care, and Watches and Wearables, driven by the wedding season demand and upcoming festivals such as Eid and Holi. Other categories expected to witness demand include  Women’s and Men’s Western Wear, Men’s apparel, Sports wear, and Spring-Summer essentials as shoppers refresh their wardrobes for the new season. Additionally, momentum is anticipated across Travel Essentials, Footwear, Kids’ Wear, Accessories, and gifting-led categories, supported by increased social gatherings and travel during this period.

Several popular brands that are expected to witness heightened traction include H&M, Nike, MANGO, Levis, U.S. Polo Assn., Anouk, Libas, Skybags, CeraVe, Bath and Body Works, and M.A.C