Balkrishna Industries Limited (BKT), a global leader in the OffHighway Tyre (OHT) segment, today announced its landmark entry into India’s consumer tyre market with the launch of its OnHighway portfolio. Marking a strategic expansion beyond its OHT leadership, BKT introduced purposebuilt products for TwoWheelers (scooters and motorcycles) and Medium & Heavy Commercial Vehicles (M&HCV), underscoring its longterm commitment to India’s fastgrowing consumer and replacement tyre segments. Arvind Poddar, Chairman & Managing Director, BKT, said, “Our entry into the onhighway segment is a natural extension of BKT’s purpose – to support India’s evolving mobility needs with products engineered for realworld conditions. We are building on decades of manufacturing discipline to offer tyres that deliver safety, reliability, and value. Guided by BKT – Growing Together, we aim to be a dependable partner for consumers, distributors and dealers.” Rajiv Poddar, Joint Managing Director, BKT, added, “BKT’s foray into the on-highway tyre segment is a strategic milestone under our Vision 2030 – an Indialed initiative to scale responsiblyand expand our mobility footprint. Our approach balances ambition with discipline, where we aim to grow while protecting profitability and maintaining our engineering excellence. With a definedrevenue roadmap of ₹23,000 crore by 2030 – a 2.2x increase from FY25 levels, this measuredgrowth, is built on clarity, capability, and longterm commitment.” Satish Sharma, Senior President and Director – Business Development and Strategy, BKT, said,“As we step into a new phase of growth, our focus remains unwavering on delivering durability,mileage, comfort and advanced performance across 2Wheeler, Truck Bus Radial, Passenger andLight Truck categories, backed by deep customer insights and a commitment to product leadership.We are proud to pioneer industryfirst initiatives – whether it is pure distribution play ensuring wide reach with zero channel conflict, our ‘Journey Assistance Program’ for riders, or transformative programs like ‘Save the Casing’ and marketleading enduser loyalty platforms. Our goal is clear - to achieve a 5% market share by FY30 through a disciplined, Indialed strategy based on product leadership, distribution strength, and consumer trust.”