Harpic, India’s No. 1 toilet and bathroom cleaner and a pioneer in home hygiene solutions trusted by over 100 million households * , announced the launch of its most advanced bathroom cleaning innovation yet – New Harpic Bathroom Ultra Cleaner. Marking Harpic’s biggest innovation in the bathroom cleaning category in over a decade, the product is designed to remove the toughest and most prevalent bathroom stains to deliver an Ultra Clean bathroom. Bollywood Film-maker Rohit Shetty joins as brand ambassador, reinforcing the product’s promise of powerful and confident stain removal. Indian households across urban regions struggle with persistent yellow stains, limescale buildup and tough stains like rust. Over time, consumers increasingly believe that these stains are impossible to remove and with no trusted solution that can truly tackle them, many rely on generic solutions such as detergents, bleach and phenyl. These products, however, are often ineffective against hard water stains and can be abrasive on surfaces, leaving bathrooms looking dull. Addressing this long-standing consumer need for a trusted, versatile and effective cleaning solution, New Harpic Bathroom Ultra Cleaner has been purpose-built for Indian bathrooms. As India’s toughest stain removal specialist # , it removes everyday stains like yellow hard water marks and limescale, as well as tough stains such as rust, delivering a visibly Ultra Clean and shiny bathroom. Living up to its promise, “New Harpic Bathroom Ultra Cleaner – Kaisa bhi ho daag, poora bathroom ULTRA saaf,” the launch campaign reinforces Harpic’s leadership in the bathroom cleaner category by offering consumers a powerful solution. Speaking about his association with the brand, Rohit Shetty said, “I know what’s it like when people associate you with a certain style, it means they trust you to deliver every single time. And that trust pushes you to do more, do better and to raise the bar. Whether it’s comedy, action or in the case of arpic, solid safaai. Harpic has been a trusted name in hygiene for years, even being synonymous with bathroom hygiene. With New Harpic Bathroom Ultra Cleaner, the brand is taking bathroom cleaning to the next level. I am glad to be associated with a product that is tough, dependable and designed for real Indian homes.”