
CoinSwitch, India’s largest crypto trading platform, today announced a strategic partnership with Zee Business, India’s leading Hindi business news channel, to launch Crypto Market Pulse, a dedicated initiative focused on simplifying the world of crypto for the Indian audiences. The collaboration marks a significant step toward demystifying the rapidly evolving digital asset ecosystem and empowering retail investors with the knowledge needed for informed participation. Crypto Market Pulse will be a dedicated segment on Zee Business, designed to educate viewers on crypto, ranging from foundational concepts to real-time market insights. The series will bring together expert-led conversations, data-driven insights and timely updates on crypto market movements. It is designed to help first-time investors take their initial steps into crypto while equipping seasoned participants with nuanced perspectives on trends, risks and opportunities in the asset class. Crypto Market Pulse is tailored for viewers seeking clarity and credible information in an oftencomplex and misunderstood market. Each instalment will focus on separating fact from fiction,reducing uncertainty and empowering investors with knowledge-based decision-making tools.Founded in 2017 by college friends Ashish Singhal, Vimal Sagar Tiwari and Govind Soni,alumni of Netaji Subhash Institute of Technology, CoinSwitch has grown into India’s largestcrypto platform, serving over 2.5 crore users.The initiative is rooted in CoinSwitch’s founding vision of making wealth creation accessible toall. The company has played a market-defining role in shaping India’s emerging cryptoecosystem and operates with a strong focus on trust, transparency, and regulatory compliance.CoinSwitch is ISO/IEC 27001:2022 certified and registered with the Financial Intelligence Unit–India (FIU-IND).




