Škoda Auto India has introduced the new Kushaq, redefining value, safety, dynamics and furthering its strategy of democratising European technology. The Kushaq is the brand’sfirst car under the India 2.0 strategy and has driven the company’s growth surge in India.With segment-first technologies like an all-new eight-speed torque converter automatictransmission, Rear Seat Massage function, and numerous all-new features and standardequipment, the new Kushaq follows Škoda Auto India’s strategy of making Europeanengineering more accessible on Indian roads.Klaus Zellmer, CEO of Škoda Auto, said, “The updated Kushaq reinforces the importance ofIndia as the springboard for Škoda Auto’s strategy to grow our international markets. The Kushaqhas rapidly established itself with customers in India and as an export to ASEAN and the MiddleEast. Now we are setting the next benchmark for the model’s overall value proposition. Thisupdate incorporates Modern Solid design elements as well as a broad range of advances from the infotainment and driver assistance features, offering even greater comfort and safety.Together with the Kodiaq and the Kylaq, Škoda Auto offers an SUV fleet on the  Indian market that caters to significant segments and price points. Taking the Kushaq to the next level creates theopportunity for additional demand and further growth in our most important market outside Europe.”