MakeMyTrip, India’s leading online travel company, is leveraging technology and user-generated content to help women travellers makemore confident choices across accommodation and intercity bus bookings. Theapproach is informed by behavioural signals observed on the platform, whichindicate a more deliberate review journey among women travellers, including higherclick-through on reviews, greater time spent on maps and street view, and deeperengagement with guest-uploaded photos before confirming a booking.These patterns are reinforced by booking behaviour. Women are booking 50 percentmore stays at least 15 days in advance and show a 16 percent higher preference forpremium and branded properties compared to men. This trend becomes morepronounced as women travellers move from Tier 1 to Tier 3 cities, where brandedstays also function as a signal of assurance. On intercity bus routes, solo womentravellers also tend to prefer seating arrangements that place them alongside otherwomen rather than in mixed proximity.When the platform detects that a woman may be planning a stay, key cues surfacemore prominently. Ratings submitted by women are highlighted. AI led summariesbring forward cues such as staff behaviour and location safety during the stay searchprocess. Additionally, women specific amenity indicators such as CCTV, door eye,door chains and full-length mirrors are surfaced more clearly to help travellersunderstand the safeguards in place at the property. Travellers can also use theStreet View option already available on the platform to visually assess the surrounding roads and approach to the property before making a decision.