Coca-Cola marked a landmark moment in India’s cultural journey with the launch of the first- ever Coke Studio Bharat LIVE, taking its celebrated music platform from screen to stage for the very first time. Designed as a large-scale live extension of Coke Studio Bharat, the initiative brought together artists, audiences and communities to celebrate India’s diverse musical voices through shared unforgettable moments, an experience that truly reflected what Only Coke Can Do. The inaugural edition of Coke Studio Bharat LIVE unfolded across Delhi on January 10 and Guwahati on January 13, with each city offering a distinct expression of the platform’s ethos, rooted in regional authenticity while resonating with a national audience. Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and Southwest Asia said, “Coke Studio Bharat LIVE marked the platform’s first step from screen to stage, culminating in a live setting that brought together music, food and sports. Across Delhi and Guwahati, consumers showed up and created iconic moments beyond just watching a show. From artist collaborations and unreleased song previews to fans joining artists on stage, the two days created genuine connections on ground. The response across both cities reflected how strongly Coke Studio Bharat continues to resonate when experienced collectively.”Delhi: Where the Live Journey BeganThe live journey opened in New Delhi, hosted at NSIC Grounds, Okhla, where Coke Studio Bharat LIVE made its first public, on-ground debut. The experience brought together music lovers for an evening that celebrated Indiansounds shaped by emotion, storytelling and modern interpretation. Performances by Shreya Ghoshal, AdityaRikhari, Rashmeet Kaur, Divyam and Khwaab transformed the space into an arena that reflected how music today cuts across genres, generations and geographies.
