In India, festivals are moments of shared joy, music, food, and togetherness. Building on this cultural truth, Havmor Ice Cream, part of LOTTE IndiaCorporation, continues its approach of integrating key festivals into its brand storytellingthrough meaningful cultural collaborations. This Uttarayan, the brand marks the season witha high-energy festive anthem that captures the spirit of kite-flying fuelled with collectivecelebration.At the centre of the campaign is a specially curated Uttarayan anthem in collaboration withrenowned Gujarati folk singer Kirtidan Gadhvi. Energetic and instantly hummable, the trackchannels the familiar call of Kai Po Che, making it a soundtrack for terrace gatherings andfestive celebrations. Rooted in local culture yet designed to resonate nationally, the initiativereflects Havmor’s intent to show up authentically across India’s diverse festive moments.Rishabh Verma, Head of Marketing, Havmor Ice Cream: Havmor has always been morethan just ice cream; it’s about the moments we share with loved ones. With our Uttarayan2026, we’re not just celebrating a festival, we’re becoming part of Gujarat’s most cherishedtradition. From rooftop gatherings to midnight celebrations, Havmor is there to sweetenevery moment. Through our partnership with Kirtidan Gadhvi, we’re creating an authenticcultural connection that resonates deeply with every Gujarati family. This is our biggest Uttarayan celebration yet, and we’re committed to making 2026 unforgettable.