
Launched just two months ago, the Ahmedabad pilot of the UBS Athletics Kids Cup had already sparked strong enthusiasm for grassroots athletics. Starting with 20 schools and two sports academies, theinitiative engaged more than 5,000 children through school-level competitions. From these, the top500 young athletes qualified to compete at the Ahmedabad City Final—a celebration of movement,confidence, and joy in sport.At the City Final, boys and girls aged 7 to 15 competed in the core athletic disciplines of the initiative:the 60m sprint, long jump, and ball throw. The finalists experienced a professionally staged eventenvironment reflecting the values of the UBS Athletics Kids Cup—inclusivity, participation, and all-round physical development. Winners of the Ahmedabad City Final were awarded medals, certificates,and prizes, making it a memorable highlight for participating children and schools With its second season, the initiative had reached over 250,000 children across five cities inIndia, underlining its growing national impact and relevance. From city schools to remotecommunities, the UBS Athletics Kids Cup gave children the opportunity to move, compete, andgrow. Across the country, schools demonstrated remarkable creativity and commitment byorganizing local competitions on beaches, in courtyards, or even on temporarily closedstreets—showing that a passion for movement needs no perfect infrastructure, only the will to make it happen.




