Samsung is all set to rollout its vision for the Device eXperience Division in 2026 and its new AI-drivencustomer experiences at CES, the world’s largest IT and home appliance exhibition.JB Park, President and CEO of Samsung Southwest Asia, said, “Samsung AI appliances areapproaching another turning point, delivering differentiated experiences that more deeply understandusers’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled atCES 2026, the world’s largest consumer electronics and IT exhibition. We will also push boundaries of TV at The First Look’ event on January 4, 2026 at Las VegaAt CES, Samsung will highlight a series of improvements in home living that merge AI-poweredcustomized care and powerful hardware-supported performance. We will enhance our Bespoke AI living appliance lineup with smarter fabric care, intuitive temperature control and more convenient cleaning experiences — all designed to adapt to users’ lifestyles through seamless synergy between its devices.Featured innovations at CES include the upgraded Bespoke AI AirDresser, Bespoke AI Laundry Combo,Bespoke AI WindFree Pro Air Conditioner and the flagship Bespoke AI Jet Bot Steam Ultra robot vacuum.Samsung, the world’s leader in TVs for 20 years running, will also showcase an expanded Micro RGB TVlineup. The new expansive range introduces the next evolution of Samsung’s Micro RGB display technology, setting a new standard for premium home viewing
