Mumbai: ICICI Prudential Life Insurance has launched ICICI Pru Wealth Forever, a product providing a simple and tax-efficient legacy planning solution. This product is designed for customers wanting to provide financial security to their loved ones.The life cover amount continues to rise monthly till the customer reaches the age of 99years. In the event of the unfortunate demise of the customer the entire life cover amount,which is tax-free, is paid out to the beneficiaries. ICICI Pru Wealth Forever has beenspecifically curated to offer customers an easy and efficient legacy planning solution. If thecustomer survives through the tenure of the policy all premiums paid are returned.For instance, a 55-year-old business owner investing ₹30 lakh annually for seven years inthis product can get a life cover that starts at ₹1.5 crore which keeps growing. In theunfortunate event of the policyholder’s demise at age 85, the nominee(s) would receive ₹10 crore as a tax-free benefit, helping preserve the business owner’s legacy while providing financial continuity to the family.Announcing the launch, Mr. Vikas Gupta, Chief Product Officer, ICICI Prudential LifeInsurance Company Limited, said “With increasing income and life expectancy in thecountry, individuals have begun to appreciate the importance of legacy planning. We aredelighted to offer ICICI Pru Wealth Forever which has been specifically designed to aid customers in simplifying their legacy planning process.