Sensodyne, the leading oral care brand from Haleon, has announced the launch of Pronamel in India, a globally trusted toothpaste formulated to strengthen and protect tooth enamel, the hard outermost protective shield of our teeth. With this launch, Sensodyne expands its portfolio to address a critical yet often overlooked oral health issue: enamel wear. The increasing consumption of acidic foods and beverages such as citrus fruits, cold drinks, pickles, tea and coffee slowly weakens and damages our tooth enamel. This enamel damage increases the risk of future ailments like sensitivity, yellowing, and cavities. Despite the prevalence of this issue, awareness remains low. While 95% of the population is at the risk of enamel wear, research shows only 8% of individuals are aware of it The introduction of Pronamel aligns with Haleon’s broader vision for oral health in India by offering premium everyday proactive oral care to consumers. By spotlighting enamel wear and offering a scientifically advanced solution, the brand aims to empower consumers to take charge of their long-term oral health.