Businesses are recognising the necessity of professionals’ adept in digital strategies to stay competitive and relevant. With global digital ad spending projected to reach $695.96 billion by 2024 and $836 billion by 2026 according to Statista, digital marketing expertise is essential for professionals to stay abreast of digital marketing trends. It empowers them to leverage innovative techniques to capture and retain the target audience’s attention. Embracing data analytics and personalised marketing strategies are the key to yielding tangible results and achieving success in the digital landscape. 

Recognising the escalating demand for digital marketing expertise, the ISB Executive Education introduced the Professional Certificate Programme in Digital Marketing, which offers participants a holistic understanding of digital marketing. From Artificial Intelligence (AI) in digital marketing to programmatic buying, the programme delves into top emerging trends, providing a 360-degree perspective essential for leveraging diverse channels effectively. The 24-week (4-6 hours a week) online programme goes beyond theoretical knowledge, imparting a complete framework for key concepts and principles of digital marketing.

Key Programme Highlights 

Learn top digital marketing tools: Master top 20+ digital marketing tools, equipping you with the skills and insights needed to thrive in the digital landscape. 

Masterclasses on trending topics: Engage in masterclasses on copywriting and copyediting via ChatGPT, CRM integration, influencer marketing, mobile marketing and more from the leading experts. 

Real world case studies: The programme offers industry-standard case studies that give insights into navigating the dynamic digital world. 

Hands-on learning experience: Setup and monitor campaigns live, ensuring a practical understanding of digital marketing strategies. Engage in a hands-on Capstone Project to apply and showcase your acquired knowledge, tackling real-world challenges and refining your skills for professional success.” 

Engagement with industry experts: Participants get access to the live webinars led by programme leaders and access to 200+ recorded content from renowned ISB faculty to enrich the learning experience. 

Practical application through assignments and quizzes: The programme’s emphasis on practical application is evident through 90+ graded assignments and quizzes. 

Flexible learning: Participants access programme content at their own pace, allowing working professionals to balance career commitments with upskilling in digital marketing. 

 Programme Benefits  

The ISB Executive Education’s Professional Certificate Programme in Digital Marketing is an important accelerator for navigating the digital landscape. It equips with a deep understanding of business, essential for effective marketing strategies and career growth. 

 ISB Executive Education benefits: Ranked as the #1 business school in India and #5 in Asia, according to the Financial Times Global Ranking 2024, ISB Executive Education brings unparalleled expertise to the digital transformation domain. Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate from ISB Executive Education and access to the prestigious ISB Executive Alumni Status which includes networking opportunities, online and offline events and more. 

 Comprehensive skill set: The programme offers a complete view of the latest digital marketing frameworks and strategies including social media advertising, email marketing, search marketing, content marketing, programmatic analysis, market research and analysis, mobile marketing, video marketing and more. The extensive coverage of modules throughout the programme ensures that participants acquire a diverse skill set, making them well-rounded professionals in the digital marketing domain. 

 Targeted for career growth: Designed with a focus on career growth, the programme is tailored for early to mid-level professionals. It specifically targets skills essential for optimising paid campaigns, planning SEO strategies, and delving into programmatic buying campaigns. Aligned with key industry job roles, participants emerge from the programme with a skill set that directly contributes to their professional advancement. 

Networking opportunities: Participation in the programme provides professionals with networking opportunities, enabling them to connect with peers and industry experts. Building a professional network is essential for career growth, and this programme creates a platform for participants to establish valuable connections within the digital marketing community. 

 Who Should Enrol? 

Tailored for early to mid-level career professionals, the programme is designed for those: 

Any Graduate/Diploma holder seeking a complete understanding of the latest digital marketing frameworks and strategies. 

Eager to optimise paid campaigns, plan SEO strategies, and delve into programmatic buying campaigns. 

Aspiring to certify their digital marketing education from the No. 1 B-School in India, secure ISB Executive Alumni status and get a certificate of completion from ISB Executive Education. 

 Programme Details 

Starts on: June 26, 2024 

Duration: 24 weeks, online (5 hours/week) 

Programme Fee: INR 1,80,000 + GST 

To know more about the programme, click here.

About ISB Executive Education 

 ISB Executive Education empowers participants with the skills, mindsets and networks required to manage and lead in this new world and achieve their distinctive personal and professional goals. ISB Executive Education, recognised as #1 in India and #29 globally in the Financial Times (FT) Executive Education Custom Rankings 2023 and #3 in India, #65 globally in the FT Executive Education Open Ranking 2023, is dedicated to equipping working professionals to lead in the new global business environment, by fostering engaging exchanges between renowned industry leaders and academia, and drawing globally renowned faculty from the world’s top business schools. Through its meticulously designed programmes, participants gain from both advanced management research and the vast experiences of their peers, ensuring they are well-equipped to navigate the complexities of the modern business landscape.

About Emeritus 

 ISB Executive Education is collaborating with an online education provider, Emeritus, to offer a portfolio of high-impact online programmes. Working with Emeritus gives ISB Executive Education the advantage of broadening its access beyond its on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. Emeritus’ approach to learning is built on a cohort-based design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. More than 300,000 students from over 200 countries have benefitted professionally from Emeritus’ programmes.