uppercase, the innovative, sustainable luggage brand has raised $9 Million in its Series B round led by Accel, a global venture capital firm. The funding will support business expansion, aiming to increase its customer base across India. The Mumbai-based company, currently selling its travel gear online and through 1800 multi-brand stores across India, aims to achieve its Rs 500 crore goal by adding 250 exclusive retail stores over the next three years.“We are excited to have Accel join us as we revolutionize the sustainable travel gear industry. Their investment reflects trust in our eco-friendly approach and 100% made in India business model. This partnership will help us to build our brand and distribution by expanding our exclusive retail channels.With Accel’s extensive international experience, we look forward to increasing our global footprint soon. We will continue to drive growth, innovation and impact the way the world travels and we will do it from India,” expressed Sudip Ghose, Founder and Managing Director of uppercase.uppercase which designs and manufactures 100% of their products in India, recently achieved a significant milestone by winning the prestigious Red Dot Award for their product, Bullet— becoming the first Indian luggage brand in 69 years to receive this honor. It is a smart durable eco-friendly bag which is made out of recycled plastic, ideal for environmentally conscious customers. This accolade highlights uppercase’s dedication to innovation and excellence in design. Barath Shankar Subramanian, Partner at Accel said,“uppercase is carving out a unique space in the market with its deeply rooted Indian identity and unwavering commitment to sustainability. With overtwo decades of industry expertise, Sudip drives the brand’s cutting edge approach to eco-friendly travel gear. We are excited to support uppercase as they deliver a seamless omnichannel experience,capitalizing on emerging market opportunities to set new standards for growth and responsible business practices.”