Amazon.in today announced 30% YoY growth across Home, Kitchen, and Outdoors business in Gujarat and Ahmedabad, with approximately 20% growth in new customers that shopped on India’s most trusted online destination. An increase in demand for sports and fitness products by 20% has been witnessed in the region. Cricket, being the most popular sport in Gujarat, witnessed a 60% YoY increase in cricket gears. Furthermore, as customers increasingly turn to yoga for fitness and mindfulness, yoga essentials have experienced an impressive 40% YoY growth across the state. Commenting on the occasion, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, “At Amazon.in, we are humbled by the continued trust from our valued customers, affirming our position as India’s most trusted, preferred, and loved online marketplace. Our commitment of being ‘har muskaan ki apni dukaan’ drives us to deliver seamless customer experiences across a wide range of products from top brands at various price points. Ahmedabad holds special significance for us, and we are thrilled to introduce Amazon.in’s Home and Kitchen Xperience Arena to the city. As we gear up for the upcoming festive season, we are thrilled to serve our brand partners, sellers, and delight customers across the beautiful state of Gujarat, and the rest of India.”