Myntra, one of India’s leading fashion, beauty and lifestyle destinations, brings the 21st edition of the iconic End Of Reason Sale (EORS), live now until the 17th. Marking a decade of extraordinary success, this shopping spectacle is set to dazzle fashion and beauty enthusiasts nationwide. Millions of shoppers from tier 1 and 2 cities, as well as beyond, can dive into an expansive collection from leading international, domestic and homegrown brands, offering more than 3.5Mn styles from over 9500 brands to cater to their fashion-forward needs.Speaking about the 21st edition of EORS, Bharath Kumar BS, Head of Revenue and Growth, Myntra said, “As we celebrate a decade of EORS, we’re thrilled to bring our customers an unmatched shopping experience. We have lined up an exciting selection of new international brand launches for our fashion-forward customers, furthering our commitment to making international brands accessible to millions of customers across the country. Additionally, with the wedding, holiday and party season kicking in, EORS will provide customers with trend-first styles, reflecting their personal choices, across fashion, beauty and accessories.”The categories that are expected to garner traction from consumers during EORS include Men’s Casual Wear, Men’s and Women’s Ethnic wear, Women’s Western Wear, Beauty and Personal Care, Watches and Wearables, Winter Wear, Accessories, Travel essentials, Sports footwear, Kids’ Wear and wedding collections. Several popular brands that are expected to witness heightened traction include Levi’s, Nike, adidas, H&M, L’Oreal, Decathlon, New Balance, Wrogn, and Rare Rabbit, among others. From cozy layers to glamorous ensembles, curated collections ensure there’s something for every occasion, season, and style preference.