Axis Bank, one of the leading private sector banks in India, celebrated ‘World Senior Citizen Day’ by felicitating its senior citizen customers across its 5430+ branches pan India. As a part of the celebration, Axis Bank raised awareness about the best available investment options for them such as Mutual Funds, Systematic Investment Plans (SIPs), Term Deposits (TDs) and other specialized financial services. The Bank apprised senior citizen customers about its “Silver Lining Program”, a comprehensive suite of offerings, specifically curated to address the banking requirements of the elderly. This programv offers smart and relevant benefits such as –  Dedicated Relationship Manager Speaking on the occasion, Arnika Dixit, President & Head – Branch Banking said, “At Axis Bank, we believe that serving our customers goes beyond providing financial services. This initiative reflects the deep respect and commitment that we have for senior citizens, the backbone of our society. They have contributed to building a strong ecosystem for future generations, and it is our turn now to give back and take care of them. By supporting and providing them with a convenient and seamless banking experience, with products that are customized for them, we aim to fulfil all the necessities and requirements they have at this stage of their lives.” To mark the celebrations, Axis Bank collaborated with its Health and General Insurance partners at select Axis Bank branches to provide free digital health check-ups for senior citizens, which includes Body Mass Index (BMI), blood pressure, oxygen saturation, heart rate, respiratory rate, etc. Additionally, the Bank announced exclusive offers, like discounts of up to 21% on purchase of medicines through the online healthcare platform, Optimists. About Axis Bank Axis Bank is one of the largest private sector banks in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture, and Retail Businesses. With its 5,427 domestic branches (including extension counters) and 15,014 ATMs across the country as on 30 June 2024. The network of Axis Bank spreads across 2,987 centres, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge, Axis Pension Fund and Axis Bank Foundation.