Studded jewellery grows 45%, rising share of new buyers  Integrated manufacturing delivered price advantage and design variety for customers

Malabar Gold & Diamonds, one of the world’s leading jewellery retailers and a brand synonymous with responsibility and trust has delivered its strongest-ever Akshaya Tritiya performance, driven by robust consumer demand, superior customer engagement, and the company’s integrated manufacturing strengths. The company recorded ~53% year-on-year growth globally during Akshaya Tritiya, with overall sales reaching INR 2,646 crore, including 71% growth in India and 22% growth across other international markets, reflecting sustained momentum across geographies. Commenting on the performance, Mr. M.P. Ahammad, Chairman, Malabar Group, said, ““Akshaya Tritiya continues to be a significant occasion for our customers, and this year’s performance reflects both the strength of demand and the depth of customer engagement. What stands out is not just the strong growth of approximately 53% year-on-year globally across India & other InternationalMarkets, but the quality of that growth. At the core of this growth is thetrust customers place in usas a responsible jeweller. Our commitment to transparent pricing, ethically sourced gold anddiamonds, stringent quality standards, and a customer first approach continues to resonate strongly.It is this focus that enabled us to build deeper relationships with customers and drive sustained preference across markets” The company engaged with over 1.25 lakh customers walking in on Akshaya Tritiya across markets,supported by a healthy mix of wedding purchases and increasing participation from young and first-time buyers. Notably, the studded jewellery category recorded 45% growth, highlighting a clear shifttowards design-led and value-added products.Performance remained strong across India and international markets, making this the company’sbest-ever Akshaya Tritiya. Overall sales reached INR 2,646 crore, reflecting the breadth of demandacross segments and geographies.Growth outpaced broader market trends, supported by the company’s manufacturing-ledadvantage. Its integrated model enables the delivery of design at competitive prices whilemaintaining consistent quality at scale. This continues to support design positioning and customer preference across markets, while enabling responsiveness to evolving demand.As the company scales further, its focus remains on strengthening customer trust, expanding itsproduct portfolio, and delivering consistent, sustainable growth, anchored in transparency, quality, and responsible business practices.