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Sunshine Telelink opens new corporate office in Chennai to accelerate next phase of product innovation

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The new office will strengthen operations, enhance partner engagement and support the company’s expanding distribution network.

Sunshine Telelink (home to brands such as URBAN, Inbase, Arrow, Willsun and iPak), a leading Indian lifestyle technology and distribution company, today marked a significant milestone in its growth journey by inaugurating its new corporate office at ‘Golden Pearl’ on Pantheon Road, Chennai. The new office has been designed to support business operations, strengthen partner engagement and enable the next phase of the company’s growth.
The Chief Guest of the inaugural function was Shri Kailashji Lakhyani, Founder Chairman, All India Mobile Retailers Association (AIMRA) and Vice Chairman, Confederation of All India Traders (CAIT). Other distinguished guests on the occasion were Shri Manishji Singhi (Director, Konica Jewellery Pvt. Ltd.), Shah Kantilalji Gebachandji Vadar Mutha, Shri Ashokji Surana and Shri Mahesh Subramaniam (CEO, Madurai Panthers TNPL).
With over two decades of experience in the industry, Sunshine Telelink has built a strong presence across multiple categories including smart wearables, mobile accessories and lifestyle technology products. The company operates brands like URBAN, Inbase and Arrow, which cater to the needs of diverse segments of consumers.

The company has built an extensive distribution network across India, comprising over 15,000 retail counters across the country and a presence in select global markets. This scale has been achieved through a consistent focus on building strong partnerships and ensuring product availability across all regions.
The company began its journey with a single retail store, ‘Mobile Link’, and has since expanded into multiple brands and categories. From launching Willsun and Inbase to making URBAN a household name in the smart wearables category, the company has continuously evolved with the changing needs of consumers.
The excellence of the brand has been consistently recognized by the industry. Brands like Inbase and URBAN, as well as co-founder Ashish Kumbhat, have won several prestigious awards over the years, including ‘India’s Fastest Growing Brand’ (2021) and ‘India’s Premium Smart Wearables Brand’ (2023).
Speaking on the occasion, Ashish Kumbhat, Co-Founder, URBAN, said: “This new corporate office is a reflection of how far we have come and the vision we are moving towards. This is not just a workplace but a place that is designed to bring together new ideas, partnerships and opportunities. As we move forward, our focus is on building a stronger and connected ecosystem — which includes expanding our distribution network, strengthening our portfolio and growing with our partners in a more systematic and sustainable manner.”
Looking ahead, Sunshine Telelink plans to significantly expand its distribution network, with a target of building a network of over 1,000 distributors by 2027-2028. The company is also focusing on strengthening its presence in the lifestyle technology segment and building a more integrated ecosystem driven by innovation and partnerships.
The inauguration of the Chennai corporate office demonstrates Sunshine Telelink’s commitment to building a complete lifestyle technology ecosystem. By expanding its leadership team and distribution footprint, the company aims to strengthen its position as a leader at the national and international levels.

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