Ola Electric today announced the launch of its #EndICEAge campaign, a decisive push to accelerate India’s transition to electric mobility by combining category-leading products, breakthrough pricing, and assured ownership experience. As part of the campaign, the company is offering its Gen 3 S1 X (2kWh) and Roadster X (2.5 kWh) at just ₹49,999, along with benefits of up to ₹50,000 across the portfolio – only valid till 31st March 2026. With this, Ola is making electric vehicles the most compelling choice for Indian consumers, especially as fuel prices continue to rise structurally.

As part of the campaign, Ola is introducing clear, customer-first ownership assurances:
Service Trust Guarantee: With same-day service resolution currently over 80%, the company is further strengthening its commitment to uninterrupted mobility by providing free Ola cab vouchers in the event of any service delays beyond the stipulated timeframe.
Buyback Guarantee: Assured buyback value of up to 60%, providing peace of mind and an easy upgrade in future. Extended Warranty: 8 years extended warranty now comes as standard across its portfolio of S1 scooters and Roadster motorcycles

Bhavish Aggarwal, Chairman and Managing Director, Ola Electric, said “The oil shock has brought energy security back into sharp focus for every Indian, and rising fuel prices are a clear reminder of why we must accelerate our journey towards energy independence. With #EndICEAge, we are now shifting back to growth, backing our category-leading products with aggressive pricing, a Service Trust Guarantee, and a Buyback Guarantee, so that every Indian can confidently make the switch to electric. We are going to do whatever it takes to accelerate India’s move beyond ICE!”

Ola continues to set benchmarks across performance, range, and technology. With up to 320 km IDC range in scooters and up to 500 km range in motorcycles, 0-40 km/h in 2.1 seconds, top speed of 141 km/h, and MoveOS 5 enabling continuous OTA upgrades, Ola scooters and motorcycles deliver a category-leading riding experience.

Ola Electric currently offers an expansive portfolio of Gen 3 S1 scooters and Roadster X motorcycles. The premium S1 Gen 3 portfolio includes S1 Pro+ in 5.2kWh, and 4kWh configurations, and S1 Pro in 4kWh, and 3kWh configurations priced at ₹1,44,999, ₹1,24,999, ₹1,14,999, and ₹1,02,499, respectively. The company’s mass market offerings include Gen 3 S1 X+ (4kWh), and Gen 3 S1 X (2kWh, 3kWh, and 4kWh) priced at ₹1,02,499, ₹49,999, ₹81,499, and ₹97,499, respectively.

The company’s Roadster motorcycle portfolio comprises Roadster X+ in 4.5kWh and 9.1kWh configurations priced at ₹1,09,999, ₹1,89,999 respectively. The Roadster X, available in 2.5kWh, 3.5kWh, and 4.5kWh configurations, is priced at ₹49,999, ₹92,999, and ₹99,999, respectively.