Ather Energy, one of India’s leading electric two-wheeler manufacturers, today announced that its family scooter, Rizta, has crossed the 2 lakh sales mark. The milestone comes just six months after Ather marked the sales of its first lakh Rizta units, in May 2025, showcasing the strong and growing demand for Rizta across India. Speaking on the milestone, Ravneet Singh Phokela, CBO, Ather Energy, said “Rizta has been on a roll from the very beginning, expanding our addressable market and enabling us to expand distribution aggressively, especially in Middle and North India. Going forward, our focus remains on strengthening product accessibility through deeper distribution, and building on this strong base.” Since its launch in April 2024, Rizta has helped broaden Ather’s reach beyond its southern strongholds, with newer markets responding strongly to the family scooter. The introduction of new options like the Terracotta Red and the Rizta S variant with 3.7 kWh battery, have also significantly contributed to the sales, further fueling this momentum. Ather’s Middle India* expansion has come largely on the back of Rizta, which has helped fill the gap to unlock demand in Middle India’s consumer base. Rizta now accounts for over 70% of Ather’s total sales. Moreover, Ather has nearly doubled its market share in key states such as Madhya Pradesh and Chhattisgarh, which have grown from 7% in Q1 FY26 to 14% in Q3 FY26 (till Nov’25), Punjab grew from 8% to 15%, and Uttar Pradesh from 4% to 10%, in the same time period. Given its wide acceptance, Rizta has played a significant role in accelerating Ather’s sales and retail expansion across the country. Ather recently surpassed a major retail milestone of over 5 lakh electric scooters sold across India, according to Vahan and Telangana Vehicle Online Sales data. Additionally, since Rizta’s launch in April 2024, Ather has rapidly scaled its footprint, adding Experience Centres (ECs). across the country, to reach 524 ECs as of 30th September 2025.
