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HomeIndiaThomas Cook India strengthens its position on high potential Senior’sTravel Segment through...

Thomas Cook India strengthens its position on high potential Senior’sTravel Segment through Product Innovation and Strategic Tie-ups

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While a lot has been said about India’s young demographic, the country’s senior population is also witnessing unprecedented growth, with those aged 60 and above projected to reach 347
million by 2050, accounting for 21% of the total population (PwC-ASLI Senior Care Report 2024 and UNFPA 2023). Recognizing this significant demographic shift and the rising aspirations of the 55+ community, Thomas Cook (India) Limited, India’s leading omnichannel travel services company, is strengthening its
focus on this high-potential segment. Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited said, “In India, the silver economy is expanding rapidly in response to rising longevity, digital inclusion, and higher discretionary income. Seniors are no longer passive travellers; they are curious, confident, eager to explore and have both the means and the time to travel without compromise. Our holidays are designed to meet their evolving needs, offering comfort, safety, and enriching experiences. Whether it’s a spiritual journey or a leisure escape, our aim is to make travel seamless and enjoyable for the 55+ community. Our partnership with Gen S Life is a natural extension of this vision, combining our travel expertise with their deep understanding of senior lifestyles to create truly inclusive and empowering travel experiences.”

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