Jawa Yezdi Motorcycles rewrites the brand love playbook once again with a homecoming ride in the atmospheric coffee heartland of Coorg. The company reignited its iconic Jawa Yezdi Nomads riding program and launched the single-origin, gourmet ‘Yezdi Coffee’ in
partnership with Levista Coffee at their SLN Coffee estate.In 2018, the company marked return of iconic brands Jawa and Yezdi in mid-size segment by launching performance classic motorcycles. Riding off the conventional route, Jawa Yezdi Motorcycles focussed on building communities and subcultures around shared values. The spur? Authentic user experiences that created lasting brand loyalty.The 2025 Jawa Yezdi Nomads Brewscape, dubbed ‘Roots to Routes’, was an immersive riding experience showcasing its newly launched Yezdi Roadster. The journey began in Mysore, the birthplace of Ideal Jawa, and culminated in Madikeri, Coorg, home to India’s most authentic coffee varieties. This ride offered national media, enthusiasts, and motorcycling experts’ firsthand experience of 2025 Yezdi Roadster while emphasizing