“As the summer holiday season is fast approaching, we will be unfolding new products before the domestic visitors by targeting school holidays and family audience,” said Tourism Minister Shri PA Mohamed Riyas. This time round, the campaign will be particularly focusing on North Kerala, especially Bekal, Wayand and Kozhikode, besides lesser-known destinations with vastly improved infrastructure, the Minister said. The campaign to showcase Kerala in its myriad hues is part of the innovative promotion strategy to enhance visibility for the destinations and unique tourism products the state has to offer while directly connecting with potential visitors from key source cities, Shri Riyas pointed out. Among the new products that would attract the tourists are heli-tourism and the sea plane initiative, which will make destinations in the state closely connected and easily accessible, said Shri Biju K, Secretary – Tourism, Government of Kerala. Alongside the new projects, the state’s core assets like beaches, hill stations, houseboats and backwater segment will heighten the totality of the visitors’ experience, Shri Biju added. Renowned for its pristine natural beauty, vibrant culture and rich heritage, Kerala will also offer to its visitors a brush with its cultural euphoria and literary events. The capital city will host the Nishagandhi Dance Festival from February 15 to 21 at the Kanakakkunnu Palace, where renowned dancers from all over India will present classical dance forms like Mohiniyattam, Kathak, Kuchipudi, Bharatanatyam, and Manipuri, said Smt. Sikha Surendran, Director, Department of Tourism, Government of Kerala. The recently concluded Kerala Literature Festival (KLF), a significant annual literary event, held at the Kozhikode Beach from January 23-26 drew attention from a diverse group of writers, artists, actors, celebrities, thinkers and activists from various backgrounds, fostering connections between readers and writers. KLF featured over 400 speakers from more than 12 countries, engaging in around 200 sessions across five venues in Kozhikode city.
