Brand refresh reinforces focus on youth expression, everyday movement and deeper consumer relevance

Campus Activewear Ltd – one of India’s largest Sports and Athleisure brands – unveiled its new brand identity at its Annual Distributors’ Meet- Shoecase 2026. More than a visual refresh, this heralds a pivotal moment in the Company’s growth journey. The unveiling signals Campus’ evolution into a more culture-led, future-facing brand that resonates with a generation that is defining its own direction driven by individuality, movement and self-expression. At the heart of the identity shift are three outward arrows and lines that symbolise multidirectional paths, choices and possibilities, reinforcing the belief that there is no singular route to growth or self-expression. As a visual identity of Move Your Way philosophy, the refreshed identity reimagines the freedom of movement as a reflection of personal ambition, culture and individuality. Designed with a global outlook while remaining rooted in the Indian youth ethos, the new brand identity represents a generation that values authenticity and the freedom to shape its own journey. This further represents Campus’ progression towards a broader culture-led identity that brings together fashion, sport and everyday lifestyle while building stronger emotional relevance with consumers.The new identity was unveiled at Campus’ Annual Distributors’ Meet- Shoecase 2026, which brought together more than 300+ number of distributor-partners from across India for a three-day event representing growth and shared ambition. As one of the Company’s largest partner engagement platforms, the event reflected Campus’ continued commitment to strengthen its nationwide distributor network that has played a pivotal role in the brand’s journey over the past two decades. Former Indian batsman and current coach of Indian men’s cricket team Shri Gautam Gambhir graced the event as the Chief Guest, sharing his views and engaging with the attendees. Speaking at the launch, Nikhil Aggarwal, Whole Time Director and CEO, Campus Activewear, said, “As we evolve, this marks an important step in the next phase of our journey as a brand. It reflects a generation that values individuality, draws inspiration from culture and continues to move, explore and define success in its own way. With our new identity, we are placing the individual at the centre of this journey while strengthening Campus’ focus on building a brand that stays closely connected to the ambitions, choices and everyday movement of today’s consumers.”