A vibrant twist with berries that resets the bar for India’s gin culture

ABD Maestro has introduced ZOYA Pink Mix Berries Gin, marking a new addition to its growing ZOYA portfolio. The launch reflects the company’s continued push into India’s evolving premium gin segment, where demand for craft-led and flavour-forward offerings is on the rise.

The new variant builds on the brand’s positioning within the contemporary spirits category. It arrives at a time when Indian consumers—particularly younger, urban audiences—are increasingly gravitating toward experimental cocktails, distinctive flavour profiles, and visually appealing beverages.

 ZOYA Pink Mix Berries Gin combines a traditional juniper base with an infusion of berries, including strawberry, cranberry, blackberry, and raspberry. The result is a fruit-forward spirit designed to deliver a smooth and refreshing finish while offering strong visual appeal with its blush-toned colour.

Produced in small batches using premium grain neutral spirits, the gin emphasises craftsmanship and ingredient quality. The company notes that the botanicals and flavour components are globally sourced to create a balanced and refined product. Positioned as a versatile offering, the new variant is intended for a variety of consumption occasions, from casual daytime settings to evening social gatherings.

The launch is part of ABD Maestro’s broader strategy to strengthen ZOYA’s identity as a modern, design-led gin brand that blends traditional distillation with contemporary flavour exploration.