Festive shopping today is about more than tradition- it’s about elevating the experience. Embracing this shift, Instamart is debuting SPYRA ahead of Holi 2026, bringing one of the world’s most powerful water blasters to customers just in time for the celebrations. The launch marks the brand’s official India debut and adds a global, innovation-led product to Instamart’s Holi and summer lineup.Engineered in Germany, SPYRA combines precision-shot technology with rapid reload capability todeliver a powerful, high-performance play experience that has built a strong global following. ItsIndia debut also taps into the growing “kidult” trend, where adults are rediscovering nostalgiathrough premium, design-forward products. As one of India’s most experience-rich festivals, Holi isthe perfect moment for a tech-enabled upgrade like this, adding a bold, memorable edge to the celebrations. Speaking about the global brand’s India debut through quick commerce, Manender Kaushik, Head -Instamart, Alternate Business, said, “Over the past five years, we’ve seen a sharp rise in customersturning to quick commerce for both planned and last-minute Holi purchases. That has led us to buildone of the widest festive assortments, from flower-based colours and water balloons to premium,experience-led products. This year, we’re taking it a step further by bringing global cult brand SPYRA to India. With SPYRA’s debut, we’re helping kids and adults alike make a splash by delivering the mostexciting products of the season straight to their doorstep.”Commenting on the launch, Sebastian Walter, Founder & CEO of SPYRA, said, “India’s love forcelebration and outdoor play makes it a natural home for SPYRA. With SPYRA, we are introducing anaccessible yet high-performance product that reflects our core values of innovation and quality. Our partnership with Instamart is built as a strong, premium brand in India.”