Tesla announced an exclusive pop-up experience at VR Surat during the Dumas Art Project, marking a significant step in bringing the brand closer to customers across Gujarat. Running from 8th to 28th February 2026, between 11:00 AM and 9:00 PM, the pop-up invites visitors to experience Tesla up close through an immersive brand showcase.  The pop-up showcase will feature the Tesla Model Y, enabling customers to explore the vehicle through guided walkarounds and immersive product experiences. Visitors will be able to learn about Tesla’s design philosophy, electric vehicle technology, safety features and performance capabilities in an interactive environment.  As part of the experience, the Tesla Pop-up will integrate with the Dumas Art Project, creating a unique intersection of innovation, sustainability and contemporary culture within the VR Surat ecosystem. Together, the Model Y Kala Car and the Dumas Art Project will transform the space into an immersive environment that celebrates design, creativity, and a shared vision for the future.  Through this activity, customers will be able to explore the vehicle up close, experience Tesla charging, test drive the Model Y and make bookings directly at the pop-up creating a seamless and engaging touchpoint for both new and existing electric vehicle enthusiasts. Earlier last week, Tesla announced the Switch and Save program to encourage customers switching from the petrol & diesel cars to EV, Tesla is offering ₹3,00,000 exchange incentive. Customers can now purchase the Tesla Model Y at a monthly installment starting from ₹49,000 1 , with a down payment of just ₹6,00,000, significantly lowering the barrier to entry for premium electric vehicles.  Located at VR Surat, Dumas Road, one of the city’s premier lifestyle destinations, the pop-up is designed to cater to the growing interest in electric mobility in Surat and the surrounding region.  This pop-up at Surat is part of Tesla’s continued efforts to expand its presence across India and accelerate the transition to sustainable energy by increasing accessibility, awareness and education around electric vehicles. Building on the momentum of the VR Surat collaboration, additional integrations are slated for VR Chennai, VR Nagpur, VR Bengaluru and VR Ambarsar in the coming months. The Model Y, the world’s best-selling vehicle in 2023 and 2024, is engineered for safety and achieved highest safety ratings and best in its class across Euro NCAP, IIHS, and ANCAP in 2025. With a range up to 661km and expansion storage up to 2,130+L, Model Y combines advanced electric performance, industry-leading safety features, cutting-edge technology, and spacious interiors, delivering a versatile driving experience suited for both city commutes and long-distance travel.  Model Y is available in India with home charging support, ensuring a smooth and efficient ownership experience while redefining convenience in sustainable transportation.
