Jindal (India) Limited, part of the prestigious B C Jindal Group and one of the leading downstream steel products manufacturers in the country, today announced the launch of its made-in-India digital partner ecosystem, JLP SHAKTI – Jindal India Loyalty Program. Developed and managed by Zoho, the company’s innovative loyalty program aims to strengthen its relationship with leading retailers, fabricators, and other trade partners across India. Through this initiative, the B C Jindal Group, led by Shyam Jindal, Promoter, BC Jindal Group, plans to enhance its long-term brand association with its esteemed partners through rewards, recognition, and proactive engagement. Additionally, Jindal (India) Limited, with this unique program, intends to incentivize loyalty, drive consistent sales performance, and create a digitally connected ecosystem ofpartners that aligns with the company’s long-term growth and customer engagement strategy.The company is rolling out the JLP Shakti -Jindal India Loyalty Program in three phases. In the first phase,Jindal (India) Limited will engage with 10,000 leading retailers and dealers of coated steel products fromkey markets across India through on-ground events, which will be supported by digital engagement and communication activities.