Ahmedabad: A new fitness destination, The Armour Strength, was formally launched in Ahmedabad on Monday, with a clear mission to introduce a contemporary approach to fitness and wellness in the city. Founded by Samarth Vaishnav, Yagnesh Vaishnav and Manish Sharma, The Armour Strength is more than a conventional gym. The facility combines structured training programmes, modern fitness equipment and a lifestyle-oriented approach to health and strength. The gym operates 24 hours aday and is designed to cater to both beginners and experienced fitness enthusiasts.Speaking at the launch, the founders said the Ahmedabad facility marks the first step in a longer-term plan to build a scalable national fitness brand. They outlined plans to expand The ArmourStrength through multiple centres and franchise outlets across India in the coming years.Samarth Vaishnav said their objective is not limited to opening gyms, but to create a broader fitnessecosystem focused on structured training, transformation programmes and sustainable lifestylepractices. The brand’s philosophy is built around discipline, consistency and long-term wellbeing, with an emphasis on creating an environment that encourages members to adopt fitness as an integral part of daily life rather than a short-term goal.