Kirana stores are the backbone of India’s consumer ecosystem. Recognizing their integral role, Coca-Cola India, along with its bottling partner – Kandhari Global Beverages Pvt. Ltd., is strengthening Vadodara’s retail network with advanced cooling infrastructure and digital tools to help thousands of local kirana
owners grow their businesses. This is part of Coca-Cola India’s ‘Locally Yours’ campaign, which shines a spotlight on retailers as partners in progress, fueling festive and daily consumption occasions, and reinforcing the vitality of neighbourhoods. These retailers are an integral part of the local economy, supporting livelihoods, and keeping local commerce alive.
Coca-Cola’s coolers are driving tangible results for retailers, particularly micro, small, and medium businesses, by boosting revenues, enhancing product shelf life, and creating more engaging in-store experience. The cooler is not just improving sales; it’s adding to customer satisfaction and energizing the local retail ecosystem. Additionally, the tech-driven Coke Buddy platform further strengthens kiranas’ operations by offering a self- ordering solution with AI-powered insights and 24/7 support. It streamlines processes and delivers a personalized, seamless retail experience, enabling shop owners to manage their business more efficiently.