Everyone loves a good twist when it comes to desserts. A bit of surprise suddenly transforms a recipe into something new. And who better to bring that twist than Britannia Bourbon? Get ready to have some fun in the kitchen as Britannia Bourbon brings back BourbonIT Challenge 2.0, now reimagined as a voice-powered, multilingual recipe experience. Developed in collaboration with WPP Media, BourbonIT Challenge 2.0 is powered by Google Gemini for recipe and image generation, and ElevenLabs for Chef Pooja Dhingra’s AI avatar voice, transforming the platform into an interactive, voice-first recipe assistant. With just a scan of the Bourbon pack or QR code, users can choose from seven Indian languages: Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, and Kannada, and speak their recipe ideas directly. The system instantly understands their inputs and turns them into structured recipe ideas, complete with ingredient suggestions and step-by-step guidance.