As India welcomes the most festive time of the year, Zee TV is ready to transform the season of Karwa Chauth, Dhanteras, Diwali, and Bhai Dooj into a celebration of stories, togetherness, and apnapan beyond the screen. In line with its refreshed brand identity Aapka Apna Zee TV, the channel introduces ‘Apnotsav’, a month-long celebration that blends drama, laughter, and the magic of shared rituals into one unified experience across social media, on-air, on-ground platforms.
Mangesh Kulkarni, Chief Channel Officer, Zee TV, said: “At Zee TV, our storytelling has always celebrated the warmth of relationships and the spirit of togetherness that define Indian families. With Apnotsav, we’re extending that philosophy beyond the screen, creating a month-long celebration that brings viewers closer to their loved ones through drama, laughter, and shared moments of joy. What makes this initiative truly special is its comprehensive nature with celebrations unfolding on-air, on-ground, and across social media, ensuring that the emotion of apnapan resonates everywhere our audiences are. This festive property is not just about entertainment; it’s about rekindling the bonds that make every festival truly special, while giving back to our viewers who have stayed loyal to us all these years. We’re delighted to offer our audiences and brand partners a platform that unites content, community, and culture into one powerful celebration.”
Kartik Mahadev, Chief Marketing Officer, Content SBU & Marketing, ZEE5, said, “Television continues to be India’s largest reach medium, entering millions of homes every day and shaping shared moments for families across the country. At Zee TV, we take pride in our legacy of powerful characters and stories that entertain and become a part of our viewers’ lives. With ‘Apnotsav’, we are extending this legacy into the festive season by combining the magic of storytelling with interactivity across linear and Digital screens and extending our connect on-ground. Sunil Grover, as Sonu, embodies the humour, warmth, and everyday relatability that make our festivals so special. Through this campaign, we wish to celebrate togetherness with our audiences reward their enduring trust and love for Zee TV.”