Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group by
capacity, concluded its flagship cultural initiative “Nuvoco Duraguard Sauthi Khaas Garba” with a grand felicitation ceremony in Ahmedabad.Sauthi Khaas Garba is a unique cultural property created by Nuvoco to celebrate Gujarat’s authentic Garba traditions—deeply rooted in heritage, community, and faith. Just as
Garba represents resilience, togetherness, and continuity across generations, Nuvoco Duraguard Cement embodies strength, durability, and trust in every construction. By associating
Duraguard with the cultural heartbeat of Gujarat, the campaign not only celebrated tradition but also reflected the brand’s promise of building foundations that stand the test of time.The campaign spanned Ahmedabad, Vadodara, Surat, Rajkot and rural Gujarat, reaching over 5 lakh locals through multi-channel engagement across print, radio, digital, PR, and on-ground activations. By spotlighting authentic, ancient forms of Garba—away from commercialised formats—the initiative preserved and promoted Gujarat’s cultural legacy while also strengthening Nuvoco’s emotional and business connect with the state. It further enhanced goodwill, deepened dealer engagement and consumer trust.