Samsung has launched its dedicated Disaster Relief & Care
Program in Punjab to extend timely support to customers and communities affected by recent floods. The program has been carefully designed to provide essential household services in disaster-hit regions through care camps equipped with basic appliances and emergency kits.Over the years, Samsung has risen to support communities during difficult times through various initiatives — from Valley of Hope in Srinagar (2014) to Care for Kerala (2018) and Care for Maharashtra (2019). These interventions have helped thousands of people access basic amenities, rebuild their lives, and find hope in challenging circumstances.In Gurdaspur, Punjab, where recent floods have disrupted lives, Samsung has already begun receiving requests for assistance through its contact centers and service centers. People are continuously reaching the camp for support, and numbers are expected to rise as local announcements and communication spread across nearby villages.