Interio by Godrej, a leading furniture brand from the Godrej
Enterprises Group, unveiled its refreshed brand identity as a one-stop destination for modern Indian living across homes and workspaces. The transformation is driven by an omnichannel
retail expansion, a future-ready product portfolio and design-led innovation. The rebranding builds on the repositioning strategy announced by Godrej Enterprises Group in 2024.Nyrika Holkar, Executive Director, Godrej Enterprises Group, said: “Our aim is to make great design accessible. As industry leaders, we are uniquely placed to deliver on this promise with our end-to-end solutions from design and manufacturing to retail and service. New product innovations like configurable furniture platforms will allow customization at scale, while a digital-first approach will enable convenience and an immersive shopping experience for online customers. Our stores are also being reimagined as destinations for
inspiration. With this rebrand we start a new chapter as an aspirational lifestyle brand.” As part of the brand refresh, the business undertook extensive consumer research to uncover
the key demand drivers shaping furniture purchase decisions across homes and institutions.