Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has announced National Award-winning actress Kriti Sanon as the new face of its Women’s Category. The association marks more than a brand–celebrity partnership—it reflects Campus’ vision to shape the future of the women’s footwear segment in India, building on the strong growth it has witnessed in the past year. Kriti Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, mirrors the spirit of today’s women—dynamic, ambitious, and unapologetically authentic. From her journey as an engineering graduate to becoming one of India’s most admired actresses and
businesswomen, Kriti embodies the determination, individuality, and style that inspire women to own their choices, both in life and in fashion. For years, Campus Activewear has led the way in making sneakers accessible, trend-forward, and comfort-driven for millions across India. Over the past year, this commitment has led to remarkable
growth in the women’s portfolio, reaffirming its role as a key driver of the brand’s future. Bringing Kriti Sanon on board marks the next step in this journey—aligning her bold, multifaceted persona with
Campus’ vision to create footwear that keeps pace with every role women play, without compromising on style or comfort.
