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vivo Unveils First Mixed Reality Headset and New Imaging Strategy at 30th Anniversary

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vivo today marked its 30th anniversary with the vivo Vision Launch Event & Imaging Grand Ceremony in Dongguan. At the event, the company unveiled its first mixed reality (MR) headset, vivo Vision Discovery Edition. This launch marks a significant milestone in vivo’s exploration of spatial computing and immersive technology. Leveraging its extensive expertise in imaging, sensors, and display technologies, vivo has methodically addressed critical engineering challenges in MR devices, particularly in perception, interaction, and computational performance. vivo Vision Discovery Edition is the first MR product developed by a smartphone manufacturer in China, positioning vivo as the first Chinese company to operate within both the smartphone and MR product sectors.At the event, vivo also announced a comprehensive upgrade to its imaging technology strategy and imaging culture ecosystem and revealed the winners of the 2025 vivo VISION+ Mobile PhotoAwards. “Today, we are here in Chang ‘an, where vivo’s dream began. We are not here to revisit past milestones, but to witness how vivo has forged its own path over thirty years of hard work and perseverance. It’s a path of passion fueled by technology and rooted in humanity. It’s about working together for mutual benefit. Above all, it’s about putting users first and perfecting our products! Our aim is to let ‘technology illuminate beauty’, and our goal is to reach every user. As for how long we will walk this road? We’re committed to a century‑long journey toward a business that endures!” said Hu Baishan, Executive Vice President & COO at vivo, President of vivo Central Research Institute.

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