Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, unveiled its first-ever Birla Opus Paint Studio (Company Owned and Company Operated Store) today. Being an industry-first experience centre that will redefine how customers explore and choose colors, this milestone symbolizes the brand’s commitment to transforming the paint and décor industry through innovation, premium offerings, and a truly immersive customer experience. The centre, launched today in Gurugram, features 170+ products, with a selection of exclusive options for the consumers and is a significant step in the company’s growth strategy, aimed at expanding its retail footprint across India. With a focus on experiential retail, the company plans to open additional experience centres in New Delhi, Mumbai, Navi Mumbai, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, Ahmedabad and Surat, in the coming months, all with an aim to become India’s second-largest decorative paints brand.Commenting on the launch, Mr. Rakshit Hargave, CEO of Birla Opus Paints said, “Today, as we unveil our first Birla Opus Paint Studio in Gurugram, we are taking a decisive step to redefine how India experiences colours. Consumers in India are open to explore newer and more profound options while purchasing products or availing services. Realising this shift in consumer behaviour, we at Birla Opus Paints are creating immersive spaces that empower homeowners to craft their own stories.”He added, “This experience centre is a testament to our enduring commitment to excellence, innovation, uncompromising quality and our belief that every home deserves a personalized touch. We are offering all 170+ products in this centre and with a few more exclusive options as well, allowing customers to engage with our paints, designer finishes and wallpapers in an entirely new and unique way. We aim to make painting more than a simple task, turning it into an art of transforming spaces that reflect individual stories. This expansion marks a key step in our journey to becoming India’s second-largest decorative paint brand, ensuring innovation, convenience, and excellence for customers.”