Tata AIA Life Insurance, one of the country’s top private life insurers, has launched the ‘Pledge to Protect’ campaign in Ahmedabad. With this campaign, it redefines its commitment to protecting the lives of people. The campaign has been launched as part of the company’s objective of protecting the lives of one lakh people in the fourth quarter of the current financial year. On the 24th Foundation Day of Tata AIA, the Ahmedabad team presented its commitment to serving the communities. Employees and agents came together to celebrate a memorable occasion with 95 differently-abled children at Prakash Mentally Disabled Boys Residential School in Thaltej. Lunch and snacks were arranged for the differently-abled children. A drawing and dance competition was also organized to bring out their creativity. Children showcased their talents in the event. Each participant was given a token. The best performing students were felicitated with special awards. This meaningful association is a testament to Tata AIA’s commitment to positively impact the lives of vulnerable communities. Amit Dave, Proprietor-Chief Distribution Officer, Tata AIA, said, “Life insurance provides financial security to all, including the vulnerable. It is our responsibility to spread awareness about this among all. Tata AIA is committed to providing financial security and financial inclusion to Indians through the ‘Pledge to Protect’ campaign. We are committed to expanding insurance coverage in India. Tata AIA will achieve its goal of providing financial security to one lakh lives in the January-March quarter.” Under the ‘Pledge to Protect’ campaign, Tata AIA will engage with its 1.43 lakh agents and employees across India and undertake various initiatives across its 599 branches. These include road shows, joggers’ park activities, housing society engagements and health camps. In addition, the company will tie up with local NGOs, Panchayats and self-help groups to reach out to the locals, so that it can educate and create awareness about life insurance in rural and semi-urban areas. 550 branches of Tata AIA have already joined the campaign. Also, 70,000 agents, employees and customers have been reached out to. In addition to insurance, Tata AIA is also promoting financial empowerment through its financial literacy initiative ‘Jagruti’, in which employees are volunteering to educate marginalized communities about essential financial tools. The strategic training modules available in Hindi, English and regional languages encourage employees to showcase their knowledge. They ensure that at least four people are empowered to make informed financial decisions. Over 3,300 Tata AIA employees have already volunteered as part of this initiative.
