Actress-entrepreneur Katrina Kaif is making waves in the beauty industry with her cosmetic brand Kay Beauty. Recently, she surprised fans by posting a collaboration video with beauty mogul Huda Kattan, founder of Huda Beauty. In the video, Katrina and Huda engaged in an engaging conversation about the beauty industry and their experiences as women entrepreneur. This digital collaboration between Katrina and Huda quickly become the talk of the town, with Kaif being hailed as a “Marketing Genius” by her fans.

One fan wrote, “Oh wow, great marketing move!” while another added, “This is such a smart business move by Katrina for global reach!” A social media user stated, “So proud of Katrina!! From launching her own brand to collaborating with others she’s so inspiring and sweet!” One fan even appreciated her spirit of building an Indian homegrown brand. “So proud of an Indian homegrown brand doing so well and her products are actually good! She’s a perfectionist for a reason,” the user mentioned. Several users celebrated Kaif’s growth and reach as an entrepreneur.

Launched in 2019, Kay Beauty was created with the goal of bridging the gap between high glamour and skincare, with products personally selected by Katrina. With its messaging that ‘It’s Kay To Be You’, the brand has emerged as a top choice for consumers in India. At present, the actress-entrepreneur is looking forward to expand the brand’s footprint internationally. It has already become one of the top selling brands in Dubai, UAE. According to reports the brand has an impressive gross margin value of ₹1.5 billion, cementing its place as a significant player in the beauty industry.