In its constant endeavour to exceed customer expectations by delivering exceptional experiences, Toyota Kirloskar Motor (TKM) today announced the introduction of“T CARE”, an innovative initiative aimed at delivering a holistic ownershipexperience to their esteemed customers. T CARE integrates a range of supports with value-added propositionunder a single brand, ensuring that every engagement with the customer reflects Toyota’s core values of reliability, quality, and exceptional care.Driven by a customer-centric approach, “T CARE” provides a comprehensive range of services that demonstrates the company’s dedication to enriching customer delight and fostering long-term relationships. Covering everything from presales to aftersales and repurchases,T CARE focuses on streamlining the customer experiences, ensuring effortless access to top-tierassistanceand best support throughout their ownership journey with Toyota.Commenting on this new initiative, Mr. Sabari Manohar, Vice President of Sales,Service, and Used Car Business at Toyota Kirloskar Motor, stated, “At Toyota, our customers are at the heart of everything we do. Our focus always remains on elevating the customer experience at every touchpoint—before, during, and after the sale. We strive not only to deliver exceptional products and services, but also to foster a deep, lasting connection with our customers throughout their entire ownership experience with Toyota.