Leading content distribution platform, Tata Play, has joined hands with Amazon Prime to offerTata Play DTH and Tata Play Bingecustomers multiple ways to accessPrime Video’s blockbuster content. Tata Play DTH subscribers can now choose from multiple packsstarting from INR 199 per month, that offer a variety of their favourite TV channels along with Prime Lite onTata Play.In addition,Tata Play Binge subscriberscan enjoy Prime Lite along with 30+ other popular apps at various price points. At INR 199 per month, users can subscribe to 6 OTT apps, including Prime Lite, from a list of 33 apps, or can subscribe to all 33, including Prime Lite at INR 349 per month.
“While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Video will make Tata Play Binge a more compelling proposition,” said Harit Nagpal, Managing Director and CEO, Tata Play, on this first-of-its-kind partnership.