HyFun Foods, India’s leading potato processor and the largest player in the frozen potato products industry today announced a strategic partnership with HarvestEye, a UK- based pioneering crop insights company to introduce its advanced Artificial Intelligence (AI) technology in India. This collaboration aims to help farmers unlock the full potential of their harvested produce by leveraging cutting- edge innovation.Haresh Karamchandani, MD & Group CEO, HyFun Group said, “This strategic collaboration aligns with our vision of revolutionizing the fresh- produce linked food industry by bringing state-of-the-art advancements to potato farming through HyFarm, the agribusiness unit of HyFun Group.” HyFarm has always focused on embracing the latest digital technologies and using precision agriculture tools to improve productivity, profitability and quality of potato crops. It helps in streamlining and strengthening the entire potato value chain integration, while minimizing crop losses.S. Soundararadjane, CEO, HyFarm, said, “HyFarm has always taken the lead in creating benchmarks in the potato industry. The introduction of HarvestEye in India will be a game- changer for HyFarm’s potato farmers by ensuring transparency, sustaining quality supplies, while enhancing productivity and profitability.” For India’s processing industry which is at the cusp of breaking new ground, this collaboration guarantees a consistent supply of high- quality potatoes, enhancing efficiencies and minimizing production losses. These data- driven insights will optimize raw material utilization and improve sustainability to uphold the highest standards for finished products such as French fries, hash browns and other varieties of snacks. Vee Gururajan, CEO, HarvestEye, added, “We take immense pride in partnering with one of the pioneers in the processing industry. Our technology delivers accurate, real-time information on harvested potatoes, enabling farmers to make informed decision that maximize yields and quality. With this joining of hands, we are extending the benefits of innovation to key markets, transforming potato farming and driving efficient food processing.”Today, India is the second- largest producer of potatoes globally and this joining of hands by two leaders in the segment underscores the commitment to leverage technology for a more resilient, efficient and farmer-friendly agricultural ecosystem. By driving innovations in precision agriculture and processing, both HyFun Foods and its agribusiness unit HyFarm continue to lead transformation of India’s potato value chain at a global level.
