TVS Motor Company (TVSM), a leading global automaker operating in the two and three wheeler segments, has partnered with Gujarat Tourism to bring a unique motorcycling experience to the ongoing Rann Utsav. As part of this collaboration, the company introduced two exclusive Rann Utsav Edition custom motorcycles based on the TVS Ronin. Known as a key driver of India’s tourism-led economic growth, the festival plays a key role in shaping a developed Gujarat for a developed India, aligned with the Prime Minister’s vision of a developed India by 2047. Blending tradition with modernity, Rann Utsav is becoming a platform that showcases India’s artistic heritage and contributes to sustainable development through cultural tourism. Commenting on this partnership, Vimal Sumbly, Head, Business-Premium, TVS Motor Company said, “At TVS Motor Company, we have always believed in combining lifestyle, adventure and culture with our motorcycles. The Rann Utsav was a great opportunity to showcase the unique connection between India’s rich cultural heritage and motorcycling. The Rann Utsav edition of TVS Ronin motorcycles is a nod to the vibrant traditions of Gujarat that seamlessly integrates regional artistry into their designs. This collaboration celebrates the importance of riding with a cultural ethos and demonstrates our commitment towards the Prime Minister’s vision of prioritizing India’s tourism sector. Rajendra Kumar, Secretary, Departments of Tourism, Devasthanam Management, Civil Aviation and Pilgrimage, Gandhinagar Secretariat said that the Rann Utsav has emerged as one of India’s most distinctive cultural festivals that has attracted millions of visitors and showcases Gujarat’s rich heritage and the unique expanse of the white desert on the global stage. Aligned with the Prime Minister’s vision of a developed India by 2047, the festival plays a significant role in shaping Gujarat’s development and taking cultural tourism forward. This collaboration with TVS Motor Company shows how tradition and modern craftsmanship can come together to create something unique that further strengthens Gujarat’s position as a leading tourist destination. Rann Utsav: A celebration of culture and tradition The annual cultural festival Rann Utsav, organised by Gujarat Tourism, is one of India’s most sought-after tourism events. Held in the breathtaking deserts of Kutch, the festival showcases the region’s vibrant traditions, folk music, dance and craftsmanship. What started as an initiative to boost tourism for just three days in 2005 has now become a global attraction, attracting visitors from all over the world to witness the magic of the white desert under a moonlit sky.
