Ather Energy has emerged as a prominent player in the Gujarat EV market, achieving remarkable growth over the past six months. Ather’s market share (MS) in the state has surged from 6% in June to 25% in December, positioning the brand as the second-largest EV two-wheeler company in Gujarat. This achievement marks a significant milestone, as Ather surpassed key competitors like TVS and Bajaj in a highly competitive landscape. This success is largely driven by the popularity of Ather’s flagship family scooter, Rizta, which has become a preferred choice for families and urban commuters alike. With features such as a spacious and ergonomic design, a comfortable pillion seat, ample under-seat storage, and advanced safety systems like combined braking, the Rizta is designed to cater to family needs. Additionally, its long- lasting battery, vehicle diagnostics, smart touchscreen dashboard with navigation, and efficient riding modes make Rizta stand out as a reliable, high-performance EV tailored for family use. The Rizta also boasts advanced safety features, such as combined braking and a robust frame, ensuring peace of mind for riders with loved ones onboard. As per Industry sources, Gujarat proved to be a highly competitive market, with Ather achieving significant strides despite starting from a smaller base. In Q1, Ather captured 9.5% of the market, which grew to 17.2% by Q4 near doubling of its share within the year. Ather’s ability to expand its market presence and secure the No. 1 position in South India (Kerala, Andhra Pradesh, Tamil Nadu, and Karnataka combined) for December highlights the strong appeal of its products, particularly the flagship Rizta, and its success in attracting customers in a price-sensitive region. Ather Energy’s growth in Gujarat is a testament to its strong product portfolio and customer trust. Despite having fewer stores than its competitors, Ather’s performance in Gujarat showcases its rising popularity and commitment to quality.