Continuing on the path of cultural transformation, Philip Morris International (PMI)’s India affiliate, IPM India, recently launched the ‘PMI DNA’ – a measurable framework capturing the core strengths and values for people while they adopt this new culture. As part of this initiative, three pillars were developed to help people bring the best to PMI.We Care Commitment to be more intentional, proactive, inclusive& support others at all times We are Better Together: Set aside divisions, breaking down silos, and come together as One PMI to make PMI stronger We are Game Changers: PMI’s nature is to innovate and lead. With an idea to pivot, redefine, &outperform to collectively push to stay ahead Commenting on the cultural framework, NavaneelKar, Managing Director, IPM India, said, “2024 marks another exciting chapter for IPM India. The PMI DNA is reflective of us when we are at our best,highlighting our strengths and aspirations. Our cultural ambition is clear: bring the best out of PMI. By living our DNA, we will foster an environment of psychological safety with open and honest conversations, focus on how we deliver our results, calling out and addressing undesirable behaviours, & prioritize enterprise goals over personal ones, because when PMI succeeds, we all succeed.” Sharing her views, JasneetKaur, Director, People &Culture, IPM India added, “By putting our DNA into action day-to-day, we will show each other, and the world, our true nature and potential. On our best days, we have always demonstrated this DNA. When our best days become our everyday, we are unstoppable. Now, armed with our guiding values, we embark on a journey fueled by passion, purpose,and unwavering determination. As the ripple effects continue to reverberate, we are inspired to align our actions with our values, ensuring they remain at the forefront of our endeavors.”